The Porsche Design Group [Porsche Lizenz- und Handelsgesellschaft GmbH & Co. KG], has its headquarters in Bietigheim-Bissingen and is a majority-owned subsidiary of Porsche AG in Stuttgart. The company owns Porsche Design Studio in Zell am See, Austria, and organizes its activities on its Porsche Design and Porsche Design Driver's Selection divisions. It is known worldwide as one of the leading luxury brands in state-of-the-art men’s accessories. The house pays special attention to the latest technical innovations. The characteristics of the Porsche Design since the Porsche Design brand was founded in 1972, are functionality, timelessness, and puristic design. The company offers a wide range of products, such as classic men’s accessories, watches, sunglasses, a collection of men's fragrances, luggage, sports and fashion products, mobile phones, and accessories for the home. You can find their products exclusively in Porsche Design stores, shop-in-shops, most prominent department stores, and luxury retail outlets. Porsche Design was founded in Stuttgart, Germany in 1972 by Professor Ferdinand Alexander Porsche, grandson of the Porsche founder and designer of the Porsche 911. The company was moved to Zell am See, Austria, in 1974. Prior to the establishment of the brand, Porsche Selection brand existed and manufactured accessories for sports cars by Porsche. Luggage series, purses, T-shirts, calendars, model cars, and buttons – even tie pins and cufflinks – specially designed and developed were being offered in the “Porsche Boutique” from the 1950s. Fans of this house were able to purchase some of these items in Porsche Centers all over the world and at such events as the Carrera Cup. The company became well-known in the cars industry, particularly for a sports cars. The offer for men was increased in the upcoming years s various top-quality accessories were added – including watches, eyeglasses, and writing utensils, which were created and marketed under the “Porsche Design” brand. The company also developed products for internationally known clients. Such products were for example industrial products, household appliances, and consumer goods – even streetcars for the city of Vienna. Some of the main characteristics of Porsche's design are clarity and functionality of form, carefully selected materials, and high-quality workmanship that combines traditional craftsmanship with contemporary technology. In 1994 the merchandising division of Porsche AG finally was named “Porsche Selection”, which was later changed to “Porsche Design Driver’s Selection” in 2004. The Porsche online shops have been operative since 2000 and this way the products are now available to an even wider circle of customers. Porsche entered the world of perfumes in 2008 by creating of elegant men’s fragrances. The house has launched three fragrances so far and they can all be recognized by simple and elegant style with clean lines.